Drake Software blog for tax pros, covering tax, IRS news, and more

D'Anne Maddox & Becky Reed on Marketing Your Tax Practice - EP4

Make Sure Clients Can Find Your Tax Practice

One of the most difficult things about having any kind of business is simply being found by potential customers. Whether you're just starting out or have been in the tax business for a while, this is one of those topics that can be both frustrating and intimidating.

Luckily, we were able to sit down with Drake Software's Director of Marketing, D'Anne Maddox, and Assistant Director of Marketing, Becky Reed, to learn strategies for marketing your tax practice.

Ryan Norton

Whether designing superheroes, penciling caricatures, or just doodling, I always knew I was going to earn some sort of art degree while in college. That was my goal before I decided to trade Edgar Degas for Edgar Allan Poe during a Freshman English class. The BA in English soon morphed into a double-major in English and Philosophy, eventually becoming an MA in English. It only makes sense that I learned of a writing opportunity for a local marketing firm while teaching a first-year college English course. Before I knew it, I was writing and editing tax-related articles for Taxing Subjects, and this has been my home since 2014.